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Marketing Strategies

We know auction marketing

Effective marketing is key to a successful auction. Sullivan & Sullivan employs a full suite of modern marketing and advertising tools proven to drive interest, traffic, and attendance to our clients’ auctions.

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Website promotion

Our fully responsive, search-engine-optimized website is a popular resource for auction investors with over 300,000 page views annually. Our clients’ auctions are showcased on the very first page of our website.

Newspaper advertising & public relations

Print advertising and public relations remain valuable components of the modern marketing stack. Sullivan & Sullivan utilizes print advertising campaigns to drive awareness of our clients’ auctions, and our strong media relationships garner us coveted press coverage of auction events.

Robust email marketing

Email marketing is a highly effective way to connect with interested prospects. Sullivan & Sullivan maintains a digital mailing list of thousands of highly engaged subscribers who want to stay informed of upcoming auctions—including yours!

Social media marketing

It is obvious by now that engaging audiences on social media is crucial for a business to be successful. Sullivan & Sullivan promotes our clients’ auctions with both organic and paid posts across all major social media channels, including Facebook, Instagram, and LinkedIn.

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Experts in the foreclosure industry and navigating the critical foreclosure life cycle, Sullivan & Sullivan’s services are tailored to meet client-specific needs. Call us today to find out more.